MEET KENNAAbout Me
My career has taken many twists and turns over the years, but arguably the most pivotal was in 2013 when I decided to leave my chemical engineering career to pursue a new direction and passion in marketing.
WHY MARKETING, YOU ASK?
↓I loved the analytical side of engineering but, as a deeply creative person, that other side of my personality was a bit neglected. I stumbled on marketing through series of fateful Google searches and the rest, as they say, is history.
Email & lifecycle marketing
requires a balance ofcreative & analytical thinking
HOLD ON...You Did What?
When I tell people that I used to be an engineer the surprise is…palpable. But who doesn’t love a good surprise?
My background is absolutely the foundation of the work I do today. Engineering taught me how to take complex problems and distill them into actionable pieces. It also taught me “systems thinking” which I believe to be essential for managing any successful marketing program.
Here’s some proof, just for fun! I’m the one crouching awkwardly on the far left…
My Passion For Design Has Only Grown
Each new client relationship deepens my design and marketing skills and the data always informs the decisions and recommendations I make creatively. Creativity meets analytics – a match made in marketing heaven.
