01
Past Midnight
Fashion-led eyewear with bold silhouettes and a polished, editorial aesthetic.
Luxury Lifecycle Marketing
Email & SMS marketing that looks as good as it performs.
Kenna Nielsen helps luxury, premium, and high-AOV ecommerce brands grow email + SMS revenue without compromising the brand experience.
Past Midnight — The Icon 2.0
Retention, refined
Luxury customers expect more from their inbox.
Email and SMS should feel like an extension of the brand — not an endless stream of promotions.
Kenna combines lifecycle strategy, creative direction, and performance thinking to build retention programs that strengthen customer relationships while driving meaningful revenue.
Brand first
Every touchpoint should feel unmistakably on-brand.
Revenue minded
Strategy grounded in retention, repeat purchase, LTV, and attributable revenue.
Thoughtfully personal
Better segmentation, better journeys, and less unnecessary noise.
Selected work
Email worth opening.
02
Monday Swimwear
Resort swimwear brand built on sun-warmed, getaway-ready silhouettes.
03
Yearly Co.
Fine jewelry centered on timeless bangles, personal details, and everyday layering.
04
Denver Modern
Modern furniture and interiors brand curating warm, design-led rooms.
05
AYR
Elevated everyday apparel, from denim to understated wardrobe essentials.
06
VETA
Elevated activewear and everyday basics designed to move between studio and street.
07
Capillus
At-home hair care technology combining laser innovation with everyday convenience.
The work performs, too.
Beautiful creative should move the business.
More than $18,900,000 client revenue attributed to email, and counting.
Featured Client Results
- Attributed revenue
- $1.2M
- Store revenue attributed to email + SMS
- 40.4%
- Campaign revenue YoY
- +349%
- Flow revenue YoY
- +77%
Services
Strategy through send.
Email, SMS, and retention marketing for luxury ecommerce brands, including Shopify stores using Klaviyo.
- 01
Lifecycle Strategy
Journey planning, segmentation, retention strategy, campaign calendars, and optimization.
- 02
Campaign Management
Strategy through deployment and reporting.
- 03
Flows + Automations
Welcome, abandonment, post-purchase, winback, replenishment, VIP, and lifecycle journeys.
- 04
Email + SMS Creative
Messaging and creative direction built around the brand.
- 05
Retention Consulting
Senior strategic support for internal teams and growing brands.
Klaviyo / Email / SMS / Lifecycle / Retention / Creative Strategy
The intersection of brand and performance.
The strongest retention programs do both.
They build revenue while protecting the experience customers came to the brand for in the first place.
Not growth at the expense of brand.
Not beautiful creative without strategy.
Both.
10+
Years across lifecycle marketing, retention, and digital experience
About Kenna
Senior retention expertise, without another layer of agency.
Kenna Nielsen is an email, SMS, and lifecycle marketing consultant specializing in luxury, premium, high-AOV, and design-led brands.
With 10+ years in lifecycle marketing, retention, and digital experience, she builds stronger customer relationships and grows repeat purchase and retention revenue without compromising the brand.
Her in-house and consulting experience brings strategic depth and hands-on execution, keeping her close to the work from planning through send.
Built for brands that care about the details.
Best suited for established ecommerce brands ready to treat retention as both a meaningful revenue channel and an important part of the customer experience.
- Luxury + Premium DTC
- Fashion + Apparel
- Beauty + Wellness
- High-AOV Ecommerce
- Design-Led Consumer Brands
Good to know
A few helpful answers.
What does a luxury lifecycle marketing consultant do?
Kenna Nielsen plans and optimizes the customer journey across email and SMS, including welcome, cart-abandonment, post-purchase, winback, replenishment, and VIP flows.
Who does Kenna Nielsen work with?
Kenna Nielsen works with established luxury and premium ecommerce brands in fashion and apparel, beauty and wellness, and design-led, high-AOV categories.
What email and SMS services does Kenna offer?
Kenna Nielsen offers lifecycle and retention strategy, campaign management, automated flows, email and SMS creative direction, reporting, and optimization.
Do you support Shopify ecommerce brands?
Kenna Nielsen supports luxury and premium ecommerce brands on Shopify with email and SMS strategy, Klaviyo flows, campaign management, and retention optimization built around the brand experience.
How can I start a project with Kenna?
Use the Work With Me form to share your brand, website, and the email or SMS support you are looking for.
Let’s make the inbox better.
Your retention program should feel as considered as everything else your brand creates.
Looking for senior email + SMS expertise without adding another full-time hire? Let’s talk.